Have a look at some at online job adverts for writing jobs if you want a cheap laugh. You will find people on the internet looking for top quality, experienced SEO copywriters to write 1,000 words with no mistakes. They’ll even pay the lucky person $1 to do it for then. If you can write 20,000 words in a day you might even be able to buy some bread and milk today. Does quantity in cash equal quality when it comes to the actual SEO embedded throughout an article?
Mechanics of SEO Article Writing
This is the weird thing that gets me; a lot of site owners look upon SEO writing as some of mechanical process which requires no thought or time in doing it but then value so called creative writing much more highly. Maybe they picture their writers as doing 5 search engine oriented jobs at the same time on 5 different PCs, or maybe they think that I get my dog to write these articles while I do my real job on creative stuff.
Is It Fit for Human Consumption?
Anyway, if you are a good writer then you don’t need to settle for jobs like these ones. You can write good articles instead. Eh? Aren’t SEO articles good articles then? Well, I like to think that they are when I do them but a lot of people seem to think that there is a difference between writing something for SEO purposes and writing something which humans might like to read at some point.
I think this idea might come from the days when search engines could be more easily fooled with nonsensical articles which contained little more than keywords and some added nonsense. This isn’t the case anymore thankfully and to make a difference to a site’s ranking even basic SEO pieces need to make sense and be well written. If a site owner pays buttons to get a piece of rubbish rattled out then the chances are that their plans to move up the search engine rankings and dominate the world aren’t going to go too well.
How Many Blooming Keywords?
In my opinion, a professional copywriter should always write articles which give some degree of enjoyment to humans. This isn’t always easy when you get a string of keywords about dog food or contact lenses which you need to squeeze into an article. The worst writing job I ever did involved me being asked to put 20 keyword phrases into a 400 word article about used cars in some godforsaken one horse town. 20 keywords! I didn’t have space to write much else anyway so it was actually pretty easy to write it.
Keyword Jigsaw
Writing articles like these is more like putting together a jigsaw than creative writing in my view. You just need to work out where to put each one in order for it to make sense. However, most conventional articles, whether purely for SEO purposes or not, follow the same sort of process. You come up with an idea, you flesh it out and then you give it the finishing touches. The only real difference is that in some cases you need to drop in certain keywords along the way.
So am I an SEO writer or a creative copywriter? In truth I think I am both. Maybe I am creative SEO writer. AS far as I am concerned there is absolutely no reason for the creativity and the search engine optimization to be mutually exclusive considerations.
For creative SEO writers who offer copywriting services which value all types of writing you will find that AppleCopywriting is a fine choice.
