Setting Your Link Building Goals

Most of the people nowadays know how powerful link building is. However, one of the most important parts of SEO is tracking your results. Tracking results is impossible if you don't know what your goal is. Whether your want more traffic, conversions or better rankings, you need to set your goals before even starting to do link building so you can measure your progress properly.

Some of the most common goals when doing link building are:

Better Rankings

Improving rankings can be easy or difficult depending on what makes you happy. Appearing in the top 100 on page 5 for example is easy. However, it will be way more difficult to move from sixth to third place on the first page of the results unless your desired keyword is highly uncompetitive.

You should also consider personalized search when setting your goals and checking the results. You might see your website on first place when it actually is on seventh. To prevent this you can use a gread Mozilla Firefox extension called TrackMeNot.

An important thing to know is that you shouldn't worry if your website has been number 5 for a couple of months and one day you see it on the sixth place. This does not mean everything you have done is about to go down in flames.

More Traffic

A lot of people think that improving their rankings will also drive more traffic to their website. This is true most of the times, but if your website is not appealing to people, they are likely to not click on your link at all.

It is important to place your links on relevant to your niche websites that get a fair amount of traffic and have very good rankings. Link exchange is one of the ways you can get a link from such websites.

However, placing your link on a website with hundreds of other links that is also not relevant to your business at all is a waste of time because people are not likely to even see your link, let alone click it.

A great way to get traffic is to place a link on a new blog post that is getting a lot of social media attention and shares. That way you will not only get more visitors, but you will get visitors that are actually interested in your content.

More Conversions

The most important thing when your goal is to increase your conversions is relevancy. Getting a lot of traffic and great rankings without any conversions is a probable scenario when your traffic is not relevant at all. Most link builders focus on the previous two goals, leaving conversions in the background. However, if you set it as your goal, you can achieve amazing results by making sure your visitors are interested in your website and it is relevant to what they need.

Tips & Advices

Whatever you do when it comes to SEO and link building – keep doing it if it's working. If you stop, your results and efforts will eventually go down the drain. However, bad things tend to happen from time to time so here are some advices which can prevent you losing what you have achieved:

1. Don't focus only on paid links. Try to get as much free backlinks as possible because if you run out of money for these links, they will disappear and so will your results.
2. If you have an SEO company, make sure more than one link builders are working on a client. That way if one of the employees quit, the other one will be able to continue.
3. Consider social medias and keep in mind that they can be pretty powerful when your slow down your link building tempo.

Make sure you know what your goal is and never stop tracking your results. Remember that tracking is as important as link building itself and these two things should not be separated.

Atanas Valchev currently works for one of the leading SEO companies in Bulgaria - SEO PAL. The company also offers PPC campaign management and SEO consulting.

How to Use Twitter to Market Your Business

If you’re like a lot of people who consider themselves to be novices when it comes to the wide, wonderful world of social media, you might think that twitters and tweets are those delightful sounds made by birds outside your window on a beautiful spring morning.

In fact, Twitter is also the name of an online social media service where people with similar interests can network with each other and share their thoughts. When used effectively as a marketing tool, Twitter can also help boost your company’s sales, which is sure to have you chirping a happy tune!

How Does Twitter Work, Anyway?

To enter the world of Twitter, you simply need to log on to Twitter.com and set up a free account. You’ll then be able to post your thoughts, feelings and ideas about anything your heart desires in a message known as a “tweet” for all other Twitter users to see. Keep in mind, though, that brevity is the key, as your tweets must consist of 140 characters or less. If you’re normally long-winded, you might have to practice a bit at developing the fine art of getting to the point!

How Do I Market with Twitter?

The cool thing about Twitter is that it can be used as a marketing tool for virtually any type of business, ranging from collectibles to kitchen appliances. You can start by creating a profile page that explains about your company, its products and services and some biographical information about yourself.

With Twitter, you can easily locate individuals and communities with similar interests and that might benefit from what your business has to offer. By “following” these people, you’ll be able to receive their tweets as soon as they send them. They can also follow you in return, allowing you to build your own Twitter community.

Creating Your Tweets

You can use Twitter for marketing purposes in a number of ways. For example, if your business involves selling KitchenAid appliances, you can create tweets offering brief tips about maintenance or product selection. You’ll develop credibility and establish yourself as an expert in your field, which can eventually lead to more sales.

You can also promote your business with Twitter, such as when tweeting about a new product or service you’ve added and including a link to your website. However, you should avoid using Twitter to only promote what you sell, as this could be viewed as “spamming,” a Twitter no-no. The best practice is to create a mix of promotional, informational and entertaining tweets.

Feel Free to Tweet Away

Now that you know the basics about using Twitter to market your business, you’re ready to set up your own Twitter account. Happy tweeting!

This guest post was written by Shane Jones, who enjoys blogging about ways owners of businesses like selling appliances, especially kitchen appliances, can use social media to generate sales.